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Case Details |
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Case Code: BECG148
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| Case Length: 21 Pages |
| Period: 2006-2017 |
| Pub Date: 2017 |
| Teaching Note: Available |
| Price:Rs.500 |
| Organization : The Body Shop International Plc. |
Industry : Cosmetics
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| Countries : UK; Europe; US; Global |
| Themes: Corporate Sustainability/ Corporate Social Responsibility |
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‘Enrich Not Exploit’: Can New CSR Strategy Help Body Shop Regain Glory? |
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| This case was a Runner Up in the 2017 oikos Global Case Writing Competition (Corporate Sustainability track), organized by oikos International, Switzerland. |
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| <<Previous Page |
INTRODUCTION |
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| On February 2, 2016, The Body Shop International Plc. (Body Shop), a UK-based retailer of natural-based and ethically-sourced beauty products, unveiled a new global CSR strategy to reassert its leadership in ethical business. The commitment, entitled ‘Enrich Not Exploit’, outlined 14 new sustainability targets to be achieved by 2020 that touched all areas of the business. According to Jeremy Schwartz (Schwartz), Chairman and CEO of Body Shop, “The Body Shop can be both a force for good and a successful, profitable business. 40 years ago [founder] Anita Roddick set out a challenge for The Body Shop to tackle the big issues of her time. We’re now tackling the big issues of today, We want our Enrich Not Exploit™ commitment to inspire a new generation of customers, supporters and especially millennials who truly care about how a company operates. Re-establishing The Body Shop as a leader will come from delivering our ambitious aim to be the world’s most ethical and truly sustainable global business.” ..
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